Home

Let us predict what your users will do next.

Let us plan and execute your personalized Live Ops and Lifecycle campaigns.

Shared ideas

Lessons from Candy Crush Saga Live Ops Part 2

Previously we covered the player mechanics of the Candy Crush Saga live events . Now let us review...

Lessons from Candy Crush Saga Live Ops

At Gamesbeat Summit 2022, I attended a Live Ops panel with Jon Radoff ( Beamable ), Josh Yguado (...

Removing QA and internal users from analytics pipeline

When developers and publishers think of operating games as a service, what comes to mind are...

How is lifecycle marketing different from live-ops

When Sonamine started to offer hands on services, we encountered confusion over what services...

Hands on services for live ops and CRM

After a decade of offering player predictions to the game industry, Sonamine is expanding into...

Preventing churn in non-paying users with machine learning

Ever wonder how those special offers coming from mobile telecom providers are determined? Almost...

Automated tools to produce and test AI models

The previous post on model drift highlighted the need to rebuild models as frequently as needed....

Peek into real life model drift and retraining

We will start the new year with a series of articles about productionized machine learning. We...

Audience Sync Service Live!

One common use of Sonamine predictions is to upload specific user lists, such as likely converters...

RevenueSoon is now available

If you want to predict how much revenue each particular user will spend on subscriptions,...

Demystifying the AI hype for game developers

Even if you have been living under a rock, you would have heard of AI. Why? Because developers use...

Integration with Facebook Custom Audiences

We have enabled integration with Facebook custom audiences. This feature allows you to synchronize...

Fixing biases and flaws in big data analyses of games and apps

Last Friday, I had the pleasure to attend an all day symposium titled "Societal Impact through...

What to watch out for in AB testing

A common cousin to game analytics is AB testing. Many analytics tools such as Upsight are...

Mistakes to avoid with Analytics

It's 2015. Every game developer has heard about how important analytics and big data are. So...

Churn Prediction and Prevention in High Value Players

Many approaches to reduce churn are standard operating procedure in consumer oriented industries...

Improving user acquisition effectiveness with big data Part 2 - Using excel solver to allocate UA budget

This is part 2 of the user acquisition optimization blog series. Part 1 covered how you can...

Improving user acquisition effectiveness with big data - Predicting number of paying users by channel

Users are the lifeblood of games. To get a constant stream of players, developers and publishers...

Big data and Games Part 3 - Option value of data

In the Big data and games - part 1 - why ask why we described the characteristics of big data, how...

Big data and games - part 2 - algorithms and experts

In Big data and games - part 1 - why ask why , we described the characteristics of big data, and...

Big data and games - part 1 - why ask why

There has been quite a lot of hype around big data (BG), with every vendor adding it to their...

Why most game analytics companies become ad networks

Have you noticed that there are a lot of analytics companies in the game space recently? They...

Sony Online Entertainment leverages Sonamine Predictive Player Scores

Happy new year everyone! There is a lot of industry interest in using data analytics in games....

Freemium games are not normal

Freemium gameplay behavior fits a power law After analyzing several dozen freemium games, Sonamine...

What our customers are saying

Once you start with Sonamine's machine learning score, you will not stop. We started with the churn predictions, and have quickly moved to also predicting IAP purchases and managed offers. Their seamless integration with most CRM platforms makes it very simple to leverage machine learning in lifecycle and monetization campaigns.

Sonamine predictive scores enabled us to send extremely relevant messages, improving both the bottom line and player satisfaction

Sonamine moves the needle with actionable user predictions, which turn our data into gold.

Their predictions were accurate and were extremely helpful in determining the health of the games evaluated.

Learn about predictions and use cases

Popular Products and Services

ConvertSoon

This user score predicts whether a user will convert for the first time in the next few days. Commonly used to target users for personalized offers and messages. Sometimes used to remove ads for likely converters.

Monetization Services

ChurnSoon

RevenueSoon

Our experience and expertise

2009

Base technology

Developed a scalable graph based predictive platform on AWS.

2009

2010

Products for games

Created ConvertSoon, ChurnSoon and PurchaseMoreSoon for games. Learn more

2011

First in AI for games

Presented predictive analytics case studies at Casual Connect (watch)

2011

2012

Real life AI in games

Daybreak games drives 10% more paid memberships with targeted ConvertSoon campaign.

2014

Multiple uses of AI

ChurnSoon scores sent to customer service to reduce churn

2014

2015

UA powered by Sonamine

Developed RevenueSoon - player level revenue predictions to optimize user acquisition

2017

Deep learning on game ads

Deep learning extract mobile ad creative features improves prediction lifts by 10%

2017

2020

IMVU drives retention

Using ChurnSoon campaigns, IMVU drives higher retention and 23% higher ARPU. (Read interview)

2021

Provides hands-on campaign management

Blending machine learning, analytics and hands-on live ops and CRM services into one offering

2021

Interested?

Contact us to get started!

More product info here

Still not sure? Read cases studies, whitepapers and presentations here

By clicking "Send Message" you agree to our Terms and Conditions and Privacy Policy.