ChurnSoon

Retention is a key challenge in player management.  You need to maximize the return on player acquisition costs by increasing the player value.

For free to play games or apps, this means keeping free users around long enough to convert them, and retaining paying users.  For free games or apps with paid upgrade packs, this means ensuring users return to the game or app at least weekly until they upgrade to a paid version.   For subscription games or apps, this mean preventing subscription cancellations.

ChurnSoon provides the probability that each user is going to churn or become an inactive user.  A high ChurnSoon score means that the user is very likely to churn; a low score means not very likely.

Using ChurnSoon

What you can do when you can predict likely churners?

Promotion Optimization

Target promotions to increase maximum effectiveness without leaving money on the table.

Retention improvement

Try different marketing or in-app tactics to retain users who are likely to churn, but are currently still active.

Ad Revenue Optimization

Use the churn probability to target users for ad revenue without sacrificing in-app purchases or user retention.

Customer Service

Prioritize and triage customer service requests with based on user value, including her probability of churning.

User Acquisition

Identify lookalike audiences who are most likely to be engaged users.  Exclude users who are most likely to churn.

Why Chose Us?

Quick results
Start getting predictions within 5 business days.  Spend your time implementing individualized strategies for each user instead of building the analyses.
Cost effective
Low risk

Our Value Proposition

We offer good enough user predictions for a fraction of the cost of building it in-house.  By leveraging as-needed AWS infrastructure along with a proven 8 year old platform, we pass to our customers the cost savings despite re-training models everyday.  

If you are looking for the most accurate model with full transparency, then Sonamine may not be the best choice.  But if you are willing to trade off full control for fast accurate predictions, then contact us to get started. 

Interested?

Contact us to get started!
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